| Dimension | Score | Bar | Points on the table |
|---|---|---|---|
| Subject line | 5/15 | 10 pts | |
| Hook (opening lines) | 15/15 | 0 pts | |
| Personalization | 12/15 | 3 pts | |
| Offer / CTA | 2/15 | 13 pts | |
| Length & scannability | 2/12 | 10 pts | |
| Spam-trigger words | 18/18 | 0 pts | |
| Compliance & deliverability | 0/10 | 10 pts | |
| ReplyScore | 54/100 |
Template-based rewrites (no LLM, fully deterministic). Placeholder tokens like {{first_name}} are preserved so your merge fields keep working. Rewrites are starting points — paste, personalize, send.
subject rewritten to be short + honest; adds one low-friction CTA; cut to ~100 words, 2–3 short paragraphs; compliance line (opt-out + address) added to email 1.
| Step | Day | Note |
|---|---|---|
| Email 1 | Day 0 | A single email rarely converts — add 2–4 follow-ups at day 3, 7, 14. |
Free audits show score + fixes. Paid plans keep the full rewrite pack + history on every audit.